In his new book, The Good Country Equation: How We Can Repair the World in One Generation, Simon Anholt identifies key policies that some of the 56 countries he has advised have pursued to boost their global reputation and thereby boost their economies. Can you identify them? Create your own user …
Simon Anholt has a message for US president-elect Joe Biden. Countries that do the right thing for the world, not just for themselves, benefit not just morally but also financially and economically. “The nations most people admire most are not necessarily those with the most money, soldiers or land, but those that appear to …
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